Six moves. One compoundingengine.

It depends on scope, not on a rate card we hide until the third meeting. Most Lucky Stranger engagements start with a strategy sprint, then move to a monthly retainer sized to the work — usually one to three parts of the stack rather than all six. Tell us your budget on the first call and we'll tell you straight whether it buys something worth doing.

Yes. We're based in Johannesburg and most of our clients are South African, but the work is remote-first and we run campaigns for brands in other markets. Local knowledge matters most for search and paid media targeting — everything else travels.

No. Take the single piece you're missing. The six disciplines are built to compound when they run together, but each one stands on its own — plenty of clients start with strategy or performance and add from there once it's paying for itself.

Answer Engine Optimisation and Generative Engine Optimisation are how your brand gets found inside AI answers — ChatGPT, Google's AI Overviews, Perplexity — rather than only in the blue links. If your buyers research before they enquire, you need it. It's structured content, clear entity signals and genuine expertise, not a trick.

Paid media moves in weeks. CRO and lifecycle work show up within a quarter. SEO, content and brand positioning compound over six to twelve months. We set that expectation up front and report against it monthly, so you always know which lever is doing the work.

Founder-led businesses and marketing teams that want a partner, not a supplier. eCommerce, automotive, SaaS, fintech and consumer brands ready to scale on smarts instead of just spend. If you want copy-paste marketing, we're the wrong fit and we'll say so early.